Crisis Management – Responses – Bodyform – Facebook Vs Youtube – by Piper Weiss – at Shine from Yahoo – October 2012

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October 25, 2012 by NewsReputation

Ad campaigns for maxi-pads and tampons tend to look like commercials for exotic resorts, replete with beachside strolls, yoga at sunset, and well-absorbed blue dye the color of a crystalline sea. With that Zenlike imagery on the one hand, and on the other the misguided stereotype of the crazy PMSing woman, it must be awfully confusing for men–or at least it was for one Richard Neill, whose amusing tongue-in-cheek comment about period confusion posted to the Facebook page of Bodyform, a British brand of maxipads, has now inspired a national campaign.
“As a man I must ask why you have lied to us for all these years,” Neill wrote. “As a child I watched your advertisements with interest as to how at this wonderful time of the month that the female gets to enjoy so many things, I felt a little jealous. I mean bike riding, rollercoasters, dancing, parachuting, why couldn’t I get to enjoy this time of joy and ‘blue water’ and wings !! ”

His clever jab at the brand got 80,000 likes. But it also got something unexpected: a direct, and even wittier, response from the company.
Study finds no link between chocolate and PMS

Posted this week to Facebook, the ad features the company’s CEO (played by an actress) addressing Richard directly.

“I think it’s time we came clean,” she says playing it totally straight. “We lied to you, Richard, and I want to say sorry. … Sorry.”
What follows is a hilarious, you-asked-for-it explanation of what really happens to woman’s body once a month.
Richard Neill to Bodyform :: Facebook Post :: October 8th 2012



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