Crisis Management – Communications – Google Earnings Early Released – by Cookerly PR – October 2012

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October 24, 2012 by NewsReputation

Last week, Google’s third quarter earnings report was released early. The report surprised investors not only because of its advanced arrival, but also because it showed lower profits than the same quarter last year. The information caused a frenzy among investors, and Google’s stock dropped by around nine percent Thursday. Google might have hoped to make headlines Thursday with the release of the new Chromebook, but the earnings report overshadowed the product news.
Perhaps the most troubling aspect of this situation is that, like many PR crises, it was preventable. While Google is still working to recover from this misstep, below are four lessons we can learn.
1. Always check (and recheck) before hitting send.
2. Make sure efforts are aligned with partners.
3. Share information with target audiences first.
4. Correct misinformation as soon as possible.


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