Crisis Prevention – Dealing with Fear-Based Decisions – by Stacy Bettison at Star Tribune – October 2012

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October 16, 2012 by NewsReputation

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Excerpts

I was a bit surprised to hear Tokyo Electric Power Co. recently announced the nuclear disaster resulting from the March 2011 tsunami could have been avoided.

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Organizations have a choice: deal with the problems and challenges of your organization now, or deal with them later.
Dealing now admittedly involves costs, strategy and planning.  It requires bold leadership that is willing to do what is ethical and in the long-term best interest of its stakeholders, even in face of head-in-the-sand types who ask, “Is this really necessary now?”  It requires strength in leaders to advocate for smart, safe choices today, and make the case for why now costs so much less than later.
The most important costs organizations must consider for later, however, are not those paid by the organization, but those to be paid by victims. The effect of radiation exposure to humans, ocean and atmosphere is still being fully assessed, but the impact is expected to last decades. The boys victimized by Jerry Sandusky, and their parents, and even their yet-to-be families, are all impacted by Penn State’s concern over bad publicity—and they will be for the rest of their lives.
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