Crisis Management – Handling Long-Lead Crisis – Energy Sector – Promised Land Movie –

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October 15, 2012 by NewsReputation

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Excerpts from the analysis

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December 28th 2012 has the fracking industry scared. Just three days after Christmas, Matt Damon’s new feature “Promised Land” will open and continue a discussion regarding the controversial energy gathering process and its impact on small town America. The film has already been identified by fracking supports as a potential powder keg and the energy industry’s publicity machine is busy planning its response.

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Steps:

Identify and Discuss

Draft Messaging

Pre-Emptive Strategies

Stay Nimble

Acceptance of Reality

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