1. Brandjacking – Exxon – ‘Exxon Hates Your Children’ Campaign – By Elisabeth Mitchell – At PRNewser – December 2012

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    December 17, 2012 by NewsReputation

    #Brandjacking: Activist group creates "#Exxon Hates Your Children" campaign. #BadPR http://t.co/ONqdSUKL — PRNewser (@PRNewser) December 12, 2012 . Excerpts of …
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  2. Industry Sector Crisis – Industry-Funded Clinical Trials Manipulations. ‘How Can Big Pharma Restore A Reputation?’ By Emily Willingham – At Forbes

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    November 28, 2012 by NewsReputation

    How can Big Pharma restore a reputation? Not sure, but here's an idea: http://t.co/kwcysffy — Emily Willingham (@ejwillingham) November 26, …
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  3. Reverse Product Placement – Budweiser – Movie ‘Flight’: a drunk airline pilot loving Budweiser Beer – November 2012

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    November 10, 2012 by NewsReputation

    'Flight' fight: Budweiser wants logo taken out of Denzel Washington film | http://t.co/4H414gU9 (via @TIMENewsfeed) — TIME.com (@TIME) November 8, …
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  4. Crisis Management – Responses – Bodyform – Facebook Vs Youtube – by Piper Weiss – at Shine from Yahoo – October 2012

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    October 25, 2012 by NewsReputation

    Can't stop laughing! ==>Is This the Best Maxipad Commercial Ever? Bodyform Ad Takes Periods, Men and Own Brand to Task …
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  5. Crisis Management – Communications – Google Earnings Early Released – by Cookerly PR – October 2012

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    October 24, 2012 by NewsReputation

    'PR Lessons from the Latest Google Snafu' (Quarter results filtered in advance) via @cookerlypr http://t.co/itXG9ju9 — Francesc Pujol (@NewsReputation) October …
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  6. Crisis Management – Apology – Bodyform – Kenneth Cole – by Sam Fiorella – at Sensei Wisdom – October 2012

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    October 23, 2012 by NewsReputation

    https://twitter.com/samfiorella/status/260467858339950593 . Excerpts.

  7. Corporate Crisis – Tylenol and Johnson&Johnson – 1982 – by The Clash @corpcrisiscom – October 2012

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    October 20, 2012 by NewsReputation

    Case Study – Tylenol/Johnson&Johnson (I) http://t.co/kqpqRfsZ — The Clash (@corpcrisiscom) October 18, 2012 Case Study – Tylenol/Johnson&Johnson (II) http://t.co/5r7A7FbB — …
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